The brands at the store choose their ingredients and packaging with great care. Another thing they all have in common is the unique stories behind their products. Enter Lauren from Lauren B. Beauty.

As a little girl, she often set up a nail salon in her garage, where she gave manicures to her grandmother, and any other family member willing to play along. She collected rocks, minerals, art supplies, and most importantly new nail polish shades, which she organized in color groups. A budding artists and scientist indeed! By the age of 15,  she wanted the hottest polish colors and obsessed over the newest nail trends that kept her in Cape Cod convenience stores all summer while everyone else was at the beach.

As time went on, well-meaning grownups advised Lauren to bag manicuring and try a career in something like law or medicine. After graduating college and a year into perusing her career in medicine, she realized there was something missing. So, Lauren moved from the east coast to Los Angeles and began working for a luxury hair care brand. Through this experience she  learned the ins and outs of the beauty industry.

Always on the go, Lauren got tired of getting manicures that did not last and that had damaging effects on her nails. There had to be a better way to have nail polish last without having to compromise health. After much research, Lauren sought to make a nail polish blend that balanced luxury and ease. 

Lauren worked with the world’s top chemists to create the perfect products for your manicure and pedicure. The result, she says, is “the perfect, two-week, do-it-yourself manicure” for busy people. The polishes swipe on effortlessly and dry fast!

The polishes are all inspired by the beauty of Los Angeles with names like Clueless in 90210, Sunselt BLVD and Meet Me on Melrose. Lauren B. Beauty products are proudly made in the U.S.A. and never tested on animals. Everything is vegan-friendly and free of harsh chemicals like formaldehyde, DBP, toluene, formaldehyde resin and camphor.